And the LCD TV market retreat on all domestic brands different, in the first half of this year China-made brands such as plasma TV market can be described as “victory”, the first time in the overall market share exceeded foreign brands.
According to the State Information Center on the cover one to four Chinese market 375 major cities retail market monitoring data, the first half of this year, foreign brands overall plasma TV sales market share of 44.39 percent over the same period last year plummeted 30% 74.38%, while domestic plasma TV brand and battery overall market share of the first half of last year from 25.62 percent the first half of this year soared to 55.61 percent.
First half of this year, China’s largest plasma TV market is the characteristic of “32-inch plasma TV sales.”
State Information Center Director Yvonne market information to the “First Financial Daily” said that the LCD TV and “quick big-screen” trend radically different from that of the first half of this year, plasma TV showed a “small screen Zouqiao” posture, from the beginning of the year , Domestic brands in accordance with domestic changes in market demand began to focus on the development and promotion of 32-inch plasma TV, because “affordable” and “Fast Motion picture clarity than ordinary LCD television,” immediately launched a product sales.
First half of last year, 32-inch plasma television for the overall plasma TV sales ratio of 0.12 percent, and the first half of this year was quickly elevated to the 43.62 percent, the traditional advantages of the specifications 42,50-inch plasma TV sales ratio decreased significantly, with 42-inch plasma TV sales ratio dropped to 35.22 percent margin.
Yvonne said that as the Chinese market on the 32-inch plasma TV for a brand-based domestic and foreign brands are mainly concentrated in the 42 and 50-inch products, in the 32-inch plasma TV sales jumped 40 percent more than the proportion of circumstances, the rapidly Dragged down by foreign brands in the market.
According to the State Information Center, “the first half of 2008 plasma TV sales before the top ten” list, has entrenched itself in China for many years, such as plasma TV market leading position of Matsushita, Hitachi first half of this year, Changhong and slide over to three; fell to Samsung No. 9, Philips, Sanyo, LG and other foreign brands being squeezed out even before the top ten ranks.
Yesterday, Samsung Electronics, China’s color TV product marketing headquarters Minister Li Xu also admitted to the press, the first half of this year Samsung plasma TV market share is declining, mainly because Samsung does not produce 32-inch products and before that China’s market capacity of plasma TV market Than the small LCD television, will focus on the LCD TV.
Yvonne also disclosed that from the top-ten brands can be seen in the composition, Hitachi and Matsushita as the representative “of the” brands, Samsung and LG as the representative of the “Han of” brand, its market share both in the first half of this year Significant decline in the same period last year respectively, a decrease of 20.59 percent and 10.39 percent.
Domestic brand market share of the increase will benefit a number of brands, with the exception of Changhong has jumped the second, Hisense, Konka, Haier, Skyworth, Xiamen Overseas Chinese Electronic, SVA (SVA) have entered a former top ten, and market share Has increased, has become a leader by Changhong-made brand clusters.
Multimedia Changhong (China) marketing general manager of the company that Suzi Huan, plasma TV’s “price war” far from the area of intense and LCD TVs, making more and more domestic brands make great efforts to start production and marketing “higher margin” plasma TV Because the focus on large foreign investment in the brand 32-inch and 37-inch line in the “missing” status, coupled with the domestic brands, such as plasma TV manufacturers in 34 markets for sales advantages, so the first half of this year, only a domestic plasma TV Brand overall market share by leaps and bounds
September 5th, 2008 at 12:00 am
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September 8th, 2008 at 9:13 am
[...] unknown wrote an interesting post today onHere’s a quick excerptAnd the LCD TV market retreat on all domestic brands different, in the first half of this year China-made brands such as plasma TV market can be described as “victory”, the first time in the overall market share exceeded foreign brands. … [...]
September 9th, 2008 at 5:10 am
[...] sales_contact wrote an interesting post today onHere’s a quick excerptFirst half of last year, 32-inch plasma television for the overall plasma TV sales ratio of 0.12 percent, and the first half of this year was quickly elevated to the 43.62 percent, the traditional advantages of the specifications 42 … [...]