Sony Ericsson (hereinafter referred to as “Sony Ericsson”) Thursday released the latest flagship mobile phone Xperia arc, this is not only to expand the company’s Android smart phone market share of the latest initiatives, but also marked the cooperation between Ericsson and Sony to further deepened.
Xperia arc Xperia X10 followed the previous generation of the successful elements of its flagship mobile phone. The product is the latest version of Google Android 2.3 operating system, and is the first generation of Sony Ericsson mobile phones released this year. The product will be in the first quarter of this year, Japan and other markets.
Sony Ericsson is the International Consumer Electronics Show (CES) on the release of this product, which integrates a number of features from Sony, including the Mobile Bravia picture enhancement engine, and in the dimly lit environment to enhance the quality of photos and video capture Exmore R sensor.
Sony Ericsson spokesman (Aldo Liguori) said this marks the integration between Sony Ericsson and Sony to deepen.
In stark contrast, in early 2009, there have been industry speculation that the Swedish Ericsson and Sony will end the relationship, because Sony Ericsson’s continued losses and weak sales.
As Apple and RIM and other smartphone manufacturers in the areas of new product development leading position, Sony Ericsson has experienced several quarters of losses, but eventually turn around last year. Industry experts have been called for the effective use of Sony Ericsson’s technological advantages, especially in the game field. There are rumors that Sony Ericsson will soon launch an integrated platform for Sony’s PlayStation game smartphone.
“No smoke without fire.” Ericsson CEO Bert Nordberg (Bert Nordberg) in November last year, said the response to this speculation.
Nordberg said Sony is becoming “an increasingly important business partner,” he also noted that Sony Ericsson had to have been used such as the Sony Walkman and Cybershot functions and sub-brand, Xperia is to further deepen this cooperation.
A spokesman for Sony in Europe has not yet comment.
But Sony Ericsson to develop Android smart phone, but also must face the Samsung, HTC and Motorola’s challenges. Motorola at CES on Wednesday, showing off two Android phones are Droid Bionic and Atrix. At the same time, be driven by strong shipments of mobile phones, HTC Thursday fourth-quarter 2010 unaudited net profit of almost three times over the same period in 2009.
According to the U.S. market research firm Gartner data, Android platform, the third quarter of last year, the global smart phone operating system market share of 25.5%, much higher than 3.5% over the same period in 2009. However, Sony’s third-quarter share of the global handset market in 2009 but never the same period fell 4.3% to 2.5%.
Sony Ericsson spokesman Bruce Siwei Ci Gustav (Gustaf Brusewitz) said, Xperia arc of the price will be listed with the Xperia X10 same as last spring, the market price is about 5000 Swedish kronor (about 740 U.S. dollars).
U.S. market research company Strategy Analytics Wireless Device Strategies Mao, director of Princeton Neil (Neil Mawston) said, Xperia arc with a 4.2 inches touch screen, and the use of the excellent hardware design and high-speed processor.
