According to the media reports, HTC with a completely different in apple’s business strategy conquered the American consumer, became the first big intelligent mobile phone manufacturer. But with the increasingly fierce competition, the Taiwan mobile phone manufacturer to keep the current market leading position, the future will also face the challenges.
Last year, Sprint Nextel hope can be developed as soon as possible the first paragraph higher speed of the wireless network for smart phones, so give HTC CEO ZhouYongMing play to the telephone. Sprint hope this phone in the design of the market can be outstanding. ZhouYongMing commitment to Sprint executives all this is a problem. In the Sprint with engineers spent about HTC seven months time has created the Evo, and released in June last year.
HTC it is on a completely different from apple’s strategy, has become the first big intelligent mobile phone manufacturer. Apple’s secret in traditional industry well known, and is the HTC open attitude; Apple is awarded to the operators exclusivity, HTC is all operators and cooperation; Apple may be willing to share technology, is willing with all HTC people cooperation; Apple won’t made for one custom-made2 a product, and HTC will for each person custom products. This policy of HTC has also worked.
In the AT&T has exclusive rights in the iPhONe’s four years, Verizon wireless (hereinafter referred to as the “Verizon”) and Sprint and the other American other operators in order to keep up with the market trend, they choose HTC and cooperation, the development carrying Google Android operating system of smartphones.
However, as the smart phone market to mature, HTC may also face more pressure of competition. The three big operators now all apple iPhone distribution, and the lack of apple, HTC and samsung, SONY and other Android mobile phone manufacturer that brand awareness. In addition, the new HTC is still faced with Microsoft Windows operating system of nokia’s mobile phone and RIM blackberry competition.
Originally just a foundry to HTC, like many, many Asian enterprise, with low prices for western high-tech enterprise production of electronic products. The company has for compaq production notebook computers and personal digital assistant.
Through the rapid integration of the latest technology, production for the customer custom mobile phone, ZhouYongMing six continents with the more than one hundred mobile operators established a cooperative relationship. At present has become the world’s fourth largest intelligent mobile phone manufacturer, second only to samsung, apple and nokia.
HTC get to spend $300 million by hip-hop godfather Dr. Dre was founded headset producers Beats Electronics controlling stake, HTC is part of a strategy to attract music fan. Therefore, HTC also pointed out a series of marketing activities, including invite the American pop singer Lady Gaga to October 6, held in London will, HTC in this activity introduced a new mobile phone HTC Sensation XL.
This is also the first HTC Beats ElectronICS audio technology and headphones mobile phone. ZhouYongMing said, compared with the bright eye profit margins, as to whether he can be developed a unique product more care. He listened to the opinions of others, and then quickly into practice.
The world’s first big intelligent mobile phone manufacturer samsung in October this year launched Galaxy Nexus, as the only one USES Google latest operating system “ice cream sandwich” mobile phone manufacturer. On November 7, HTC, says early next year the company will have 8 phone upgrade to the “ice cream sandwich” operation platform.
The fourth quarter is generally smartphone sales blitz, but because this year increased competition, the HTC sales will withstand the pressure. HTC is expected in the fourth quarter of 12 million in the mobile phone company FaHuoLiang to 13 million department. According to analysts estimate, this quarter profits and HTC revenue growth rate may be both the lowest level in nearly two years to set.